Design / ACTIVATION / INSTALLATION

South Africa has a large beer market. However, it's not very sophisticated preferring simple and easy to drink lagers. Devil's Peak Brewing Co. wanted to change all of that. But, first we needed local beer drinkers to understand that 'craft' means better beer. So, we built a One Armed Beer Bandit that pays out in delicious Devil's Peak craft beer when you line up the core ingredients; barley, hops and water. It's what our head brewer calls, Jackpot Beer.